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Hobbs, Mike, 1954-

A series that inspires and fosters creative, entrepreneurial thinking and provides a perfect introduction to sound business principles

Book. English.
Published London: Franklin Watts, 2012
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Statement of responsibility: Mike Hobbs
ISBN: 1445110539, 9781445110530
Note: Includes index.
Note: Formerly CIP.
Physical Description: 43 p. : ill. ; 27 cm.
Series: The Young Entrepreneurs' Club
Subject: Fashion Juvenile literature.; Entrepreneurship Juvenile literature.


  1. Fashion highlights
  2. What makes a successful entrepreneur?
  3. Trying out your ideas
  4. Research your market
  5. Finding start-up funds
  6. Developing your product
  7. Will it wear well?
  8. Know your competition
  9. Budget for success
  10. Gathering support
  11. Leading from the front
  12. Work out a marketing plan
  13. Spreading the word
  14. The big day
  15. Don't rest - could you do better?
  16. Putting things right
  17. Next steps
  18. Glossary
  19. Further information
  20. Index

Author note

Mike Hobbs is a journalist, copywriter and author with over 20 years' experience of writing non-fiction.