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Digital marketing

Digital marketing

Chaffey, Dave; Ellis-Chadwick, Fiona, author

Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals

Paperback, Book. English.
Seventh edition.
See all editions (2)
Published Harlow: Pearson, 2019

Available at Middlesbrough Campus.

  • Middlesbrough Campus – 2 available: (Floor 3) 658.872/CHA

    Barcode Shelfmark Loan type Status
    24021644 (Floor 3) 658.872/CHA Weekly Available
    2402161X (Floor 3) 658.872/CHA Standard Available
    24021636 (Floor 3) 658.872/CHA Weekly Overdue (was due back 22nd July 2019)
    24021628 (Floor 3) 658.872/CHA Standard Due back 11th May

Details

Statement of responsibility: Dave Chaffey, Fiona Ellis-Chadwick
ISBN: 1292241578, 9781292241579
Intended audience: Specialized.
Note: Previous edition: 2016.
Note: Includes bibliographical references and index.
Physical Description: xxx, 545p. : ill.; 27cm.
Subject: Internet marketing.; Business and Management.

Contents

  1. Brief contents
  2.  
  3. Preface
  4. About the authors
  5. Acknowledgements
  6. Part 1 Digital marketing fundamentals
  7. 1 Introducing digital marketing
  8. 2 Online marketplace analysis: micro-environment
  9. 3 The digital macro-environment
  10. Part 2 Digital marketing strategy development
  11. 4 Digital marketing strategy
  12. 5 Digital media and the marketing mix
  13. 6 Relationship marketing using digital platforms
  14. Part 3 Digital marketing: implementation and practice
  15. 7 Delivering the digital customer experience
  16. 8 Campaign planning for digital media
  17. 9 Marketing communications using digital media channels
  18. 10 Evaluation and improvement of digital channel performance
  19. Glossary
  20. Index