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Measure up: a step-by-step guide to social media measurement

Measure up: a step-by-step guide to social media measurement

Kelly, Nichole

This practical guide gives every marketer and social media professional a proven measurement strategy for showing their bosses exactly where social media fits into the sales funnel, and exactly what impact it is having on the bottom line. Using Nichole Kelly's proven techniques, you can finally prove the value of what you're doing, with credible, accurate, and detailed data that finance-oriented executives will understand, respect, accept, and act upon

Paperback, Book. English.
Published Indianapolis, Ind.: Que, 2012

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  • University Library – Earliest copy due back 30th September

    Barcode Shelfmark Loan type Status
    0744138X 2nd Floor 658.872/KEL Standard Due back 30th September

Details

Statement of responsibility: by Nichole Kelly
Distributor: London: Pearson Education [distributor], 2012
ISBN: 0789749858, 9780789749857
Intended audience: Specialized.
Physical Description: 275 p. ; 23 cm.
Subject: Social media Economic aspects.; Online social networks Economic aspects.; Internet marketing.; Marketing Evaluation.; Business and Management.