Skip to Content
Design th!nking

Design th!nking

Ambrose, Gavin; Harris, Paul, 1971-

This title is an introduction to the process of generating creative ideas and concepts used by designers in order to start the process that leads to a finished piece of work. This focus on ideas and methods favours a useable approach to design as a problem-solving activity

Paperback, Book. English.
Published Lausanne: AVA Academia, c2010
from 2 users

No copies currently available for loan.

This item is not reservable because:

  • There are no reservable copies for this title. Please contact a member of library staff for further information.
  • University Library – Earliest copy due back 22nd September

    Barcode Shelfmark Loan type Status
    09140468 FIRST FLOOR 741.6/AMB Standard Due back 22nd September
    14510618 FIRST FLOOR 741.6/AMB Standard Due back 23rd September


Statement of responsibility: Gavin Ambrose, Paul Harris
ISBN: 2940411174, 9782940411177
Note: Includes bibliographical references.
Physical Description: 192 p. : ill. (chiefly col.) ; 23 cm.
Series: Basics design ; 8
Subject: Creation (Literary, artistic, etc.); Graphic design (Typography); Art and Design.; Graphic design (Typography) Decision making.; Graphic arts Decision making.; Graphic arts.
Alternative Title: Design thinking


  1. Introduction. How to get the most out of this book. Stages of thinking: The design process
  2. Stage 1 - Define
  3. Stage 2 - Research
  4. Stage 3 - Ideate
  5. Stage 4 - Prototype
  6. Stage 5 - Select
  7. Stage 6 - Implement
  8. Stage 7 - Learn
  9. Example project. Research: Identifying drivers
  10. Information gathering
  11. Target groups
  12. Samples and feedback. Idea generation: Basic design directions
  13. Themes of thinking
  14. Inspiration and references
  15. Brainstorming
  16. Value
  17. Inclusion
  18. Sketching
  19. Presenting ideas. Refinement: Thinking in images
  20. Thinking in signs
  21. Appropriation
  22. Humour
  23. Personification
  24. Visual metaphors
  25. Modification
  26. Thinking in words
  27. Words and language
  28. Type 'faces'
  29. Thinking in shapes
  30. Thinking in proportions
  31. Thinking in colour. Prototyping: Developing designs
  32. 'Types' of prototype
  33. Vocabulary. Implementation: Format
  34. Materials
  35. Finishing
  36. Media
  37. Scale
  38. Series/Continuity. Glossary. Conclusion. Acknowledgements. Contacts. Working with ethics.