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Packaging: 50 real-life projects uncovered

Packaging: 50 real-life projects uncovered

Fishel, Catharine M

Product packaging design offers designers the opportunity to work with an endless array of new methods and materials, which allows fresh and exciting ideas to come to life. However, designers are constantly being constrained by unimaginative briefs and tight budgets. Design Secrets: Packaging deconstructs 50 packaging projects and explores each project individually and in in-depth. Author Catharine Fishel traces the challenges and problems posed by the package and brings the reader inside the design process. Unlike other design books that show only the final package, this book shows everything from the earliest rough detail sketches through conceptualisation and completion and everything else in between. Filled with inspiration and professional tips, this book is an invaluable resource that designers - and the clients and marketers they work with - will refer to over and over again

Book. English.
Published Gloucester, MA.: Rockport, 2003 Published Hove: RotoVision, 2003
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  • University Library – One available in FIRST FLOOR 741.6/FIS

    Barcode Shelfmark Loan type Status
    04102746 FIRST FLOOR 741.6/FIS Standard Available


Statement of responsibility: Catharine Fishel
ISBN: 1592530060, 9781592530069
Physical Description: 208p : col.ill. ; 31 cm.
Series: Design secrets
Subject: Packaging.; Graphic arts Technique.