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Merz to Emigre and beyond: avant-garde magazine design of the twentieth century

Merz to Emigre and beyond: avant-garde magazine design of the twentieth century

Heller, Steven, author

A chronological and thematic account of avant-garde magazine design from the early 20th century to the present day, this study includes an extensive selection of international publications and touches upon a range of design movements and traditions which form part of this history

Book. English.
Published London: Phaidon Press Limited, 2014
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Details

Statement of responsibility: Steven Heller
ISBN: 071486594X, 9780714865942
Note: Includes bibliographical references (pages 233-234) and index.
Note: Originally published: 2003.
Physical Description: 240 pages : illustrations (chiefly colour) ; 29 cm
Subject: Magazine design History 20th century.; Avant-garde (Aesthetics); Graphic design (Typography); Art and Design.

Author note

Steven Heller is a Senior Art Director at The New York Timesand Co-Chair of the MFA/Design Program of the School of Visual Arts in New York. A respected authority in the design world, he has written and co-authored numerous publications, including Paul Rand, also published by Phaidon.

Reviews

'A social history lesson in alternative culture' (Arena)||'Will become the bible for all magazine lovers.' (Dazed & Confused)||'Magazine design connoisseurs will go wild for Steven Heller's Merz to Emigré and Beyond x2026;laden with beautifully ground breaking print designs x2026;Beautifully realized, Heller's not-so-secret history is one to be read on many differing levels.' (i-D)||'It will provide everyone from design students, art historians, academics and coffee-table/armchair connoisseurs with a visually breathtaking reference book, as well as a thorough and engaging read.' (Fernando Guitiérrez, partner at the Pentagram design agency, London, Creative xA0;Review)||'A well-illustrated, impeccably researched and chronological study, this book looks set to be the definitive volume on its subject.' (Grafik (formerly Graphics International))||'An overview of the past century of print design and graphic experimentation. It is so well written and illustrated, it makes print seem exciting again...The book focuses on the avant garde in its widest sense...Visually, the results are mind-blowing...With short entries alongside illustrations and linear text, the book manages to be both a great reference tool that you can dip into, and a thorough, clear read. What Merz to Emigré does, lifting it above the usual crop of magazine design anthologies, is to examine the sweep of cultural change by looking at the details...Paper has never looked so radical...The magazines in this book could still kick up a sandstorm.' (Francesca Gavin, Blueprint)||'This is a book that was waiting to be written. If you have any interest whatever in the succession of Modernist avant-garde movements that so enlivened culture through the last century, from Futurism, Dada, and Constructivism to underground, punk and internet subversion, you will know that the magazine was until the last decade the crucial medium of the dissemination of revolutionary ideas...Among much else, this book is a brilliant compendium of graphic shock tactics...Encyclopedic in scope,Merz to Emigréis also an exhuastive pictorial record of the one of great artistic phenomena of the modern era...it is too soon to write off the power of the alternative press...so richly documented in this fine and necessary book.' (Mel Gooding, World of Interiors)||'A focused piece of scholarly research by a leading design historian x2026;[Merz to Emigré] will last at least a century x2026;Avant-garde publications usually had short, intense lives and were printed in small runs, so the reproduction of these images is a valuable resource, and Merz to Émigré includes a wealth of material rarely found in the standard design histories. For once the coffee-table format is justified in allowing these artifacts to be reproduced at a scale which gives a fair idea of their presence as physical objects, and it also allows a couple of the more significant issues to be shown in their entirety x2026;In Merz to Émigré, Heller always traces the reasons why the magazines end up looking how they do. A good example is his comparison of Futurist, Dadaist and Surrealist publications from the 1910s onwards with the American underground press of the 1960s.' (First published in Fluid, reproduced on www.typotheque.com US)