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Becoming a graphic & digital designer: a guide to careers in design

Becoming a graphic & digital designer: a guide to careers in design

Heller, Steven, author; Vienne, Véronique, author

With an emphasis on portfolio requirements and job opportunities, this guide helps both students and individuals interested in entering the design field prepare for successful careers. Coverage includes design inspiration, design genres, and design education, with discussion of the specific career options available in print, interactive, and motion design

Book. English.
Fifth edition.
Published Hoboken, New Jersey: John Wiley & Sons, Inc., [2015]
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Statement of responsibility: Steven Heller & Véronique Vienne
ISBN: 1118771982, 9781118771983
Note: Includes bibliographical references (pages 330-331) and index.
Physical Description: 335 pages : illustrations (chiefly colour) ; 23 cm
Subject: Art and Design.; Computer graphics Vocational guidance.; Commercial art Vocational guidance.; Graphic arts Vocational guidance.
Uniform Title: Becoming a graphic designer
Alternative Title: Becoming a graphic and digital designer


  1. Foreword viii
  2. Glossary x
  3. Job Opportunities xii
  4. Job Seeking xii
  5. The Optimum Portfolio xiii
  6. First Impressions xiii
  7. One: Graphic Design
  8. 1 Inspirations and Motivations
  9. Michael Bierut: On Being a Graphic Designer
  10. Stephen Doyle: Selfish-In a Good Way
  11. Stefan Sagmeister: On Being Self-Motivated
  12. Arnold Schwartzman: Still Designing after All These Years
  13. Gail Anderson: The Joys of Print Design
  14. 2 Starting A Studio or Working for Someone Else
  15. Lynda Decker: Mapping Out the Future
  16. Fernando Music: From Boss to Employee
  17. Allison Henry Aver: Working Holistically
  18. Romain Raclin: Creative Space
  19. Alexander Isley: Staying Independent
  20. Agnieszka Gasparska: Small Is Sensible
  21. Bobby Martin and Jennifer Kinon: Championing Design
  22. Antonio Alcalá: What a Dream Client Looks Like
  23. Mark Pernice: From Band Member to Design Leader
  24. Tamara Gildengers Connolly: Balancing Studio and Home
  25. Araba Simpson: One Person, All Alone
  26. Matt Luckhurst: Designing for Design Firms
  27. 3 Partners on Partnering
  28. Hjalti Karlsson and Jan Wilker: Not a Lot of Verbalizing
  29. Stuart Rogers and Sam Eckersley: Sharing Responsibilities
  30. Justin Colt and Jose Fresneda: How Partners Becomes Partners
  31. Greg D'Onofrio and Patricia Belen: Two Partners, One Passion
  32. Scott Buschkuhl: At Present We Are Three
  33. Two: Design Genres
  34. 4 Letters and Type
  35. Marian Bantjes: Lettering as Art and Business
  36. Andy Cruz and Rich Roat: There's a Type Designer in the House
  37. Pierre di Scuillo: Typography That Speaks Up
  38. Ross MacDonald: An Illustrator's Passion for Type
  39. Roberto de Vicq de Cumptich: For the Love of Type
  40. How Many Typefaces Can You Love? (sidebar)
  41. 5 Making Logos and Marks
  42. Mark Fox: The Mark Maker
  43. 6 Books and Book Jackets
  44. Scott-Martin Kosofsky: Making a Living Doing Books
  45. Michael Carabetta: Books and E-Books
  46. Paul Buckley: The Bookkeeper
  47. Jim Heimann: Making Visual Books
  48. 7 Editorial Design
  49. Len Small: Print Is Bouncing Back
  50. Susanna Shannon: Art Director Becomes Editor
  51. 8 Social Innovation
  52. Mark Randall: Citizen Designer
  53. Bob McKinnon: Socially Impactful Design
  54. 9 Branding and Packaging
  55. Sharon Werner: Approachable Design
  56. 10 Illustration Design
  57. Michel Bouvet: Poster Man
  58. Mirko Ilic: Design Is Like Classical Ballet
  59. Steve Brodner: Graphic Commentary and Design
  60. Steven Guarnaccia: The Old New Illustration
  61. Neil Gower: Fraudulent Graphic Designer
  62. Craig Frazier: Designing Pictures
  63. Three: Transitional Design
  64. 11 Understanding Change
  65. Richard Saul Wurman: The Architect of Understanding
  66. Crossing Disciplines (sidebar)
  67. Petrula Vrontikis: Creating Interactions
  68. Erik Adigard: The Experience of the Information
  69. Véronique Marrier: Graphic Design as a Cause
  70. Making Transitions: Returning to School with Barbara DeWilde (sidebar)
  71. 12 Eccentrics and Design Quirkiness
  72. Charles S. Anderson: Celebrating Commercial Art
  73. Antoine Audiau and Manuel Varosz: Over-the-top Digita D.I.Y.
  74. Ludovic Houplain/H5: Getting an Oscar for Graphic Design
  75. Cary Murnion: Designing Cooties
  76. Nick Ace: Speaking Frankly
  77. 13 What Comes Next
  78. Timothy Goodman: Disposable Ideas
  79. Ryan Feerer: Making Design Meals
  80. Design Entrepreneurship (sidebar)
  81. Franco Cervi: "I Am Reckless!"
  82. Four: Digital Design
  83. 14 Interactive Multimedia Installations and Interfaces
  84. Debugging the Language of Digital Job Titles (sidebar)
  85. Jeroen Barendse: Subverting the Mental Map
  86. Julien Gachadoat: Demomaking for a Living
  87. Ada Whitney: The New Motion
  88. Defining the New Animation: Popularity, by J.J. Sedelmeir (sidebar)
  89. Defining the New Animation: Technology's Perks, by J.J. Sedelmeir (sidebar)
  90. Jean-Louis Fréchin: Asking the Right Questions
  91. Alexander Chen: Working for Google (sidebar)
  92. 15 Designing Apps for Mobile Devices
  93. Sean Bumgarner: Between Text and Images
  94. Michel Chanaud: Always Learning
  95. John Kilpatrick: Designer as Accelerator
  96. Nicolas Ledoux and Pascal Bejean: Digital Books and Magazines by Contemporary Artists
  97. Typography on the Web, by Jason Santa Maria (sidebar)
  98. Frédérique Krupa: Games as Powerful Motivators
  99. Girls and Games (sidebar)
  100. 16 E-Commerce with a Soul
  101. Randy J. Hunt: Growing into a Job
  102. Lucy Sisman: Online Editorial Ventures
  103. Nancy Kruger Cohen: Addicted to Startups
  104. 17 User Experience Specialists
  105. Bruce Charonnat: Understanding Human-Computer Interaction
  106. Michael Aidan: Using the Audience as Media
  107. Hugh Dubberly: Mapping the Relationship between Ideas
  108. Matthew Stadler: To Publish: To Create a Public for Books
  109. 18 Geeks, Programmers, Developers, Tinkerers
  110. Frieder Nake: Controlling Computers with Our Thoughts
  111. Mark Webster: Iterations and Algorithms
  112. Five: Design Education
  113. 19 Making Choices
  114. Andrea Marks: Old School, New School
  115. Lita Talarico: Educating Design Entrepreneurs
  116. Rudi Meyer: Developing the Righ Attitude
  117. Lucille Tenazas: Idiosyncratic Contexts
  118. Liz Danzico: Interfacing with UX
  119. Allan Chochinov: The Maker Generation
  120. David Carroll: Students and Surveillance
  121. APPS That Track, by David Carroll (sidebar)
  122. Appendix 1 College Directory
  123. Appendix 2 Additional Reading
  124. Index

Author note

Steven Heller is co-chair of the School of Visual Arts MFA design program. He has written over 170 books on design and has been a contributor or contributing editor to nearly 25 magazines, including Print, Eye, and Baseline. Steven writes the "Visuals" column for the New York Times Book Review.

Véronique Vienne writes books and conducts workshops on design criticism as a creative tool. She is a former magazine art director and has served as a faculty member and lecturer at art and design colleges in the United States and Europe.

Back cover copy

Design, redefined—a guide to your career options in one of this century's most exciting fields

Building on the past successes of Becoming a Graphic Designer and Becoming a Digital Designer, this newly combined fifth edition addresses the demands of finding and succeeding at a design career in the 21st century.

With an emphasis on portfolio-building and requirements, this single-source guide contains portfolio inspiration from experts in graphic design fields like advertising, data visualization, and film design.

Interviews with leading designers like Michael Bierut, Stefan Sagmeister, and Mirko Ilic give readers an insider's perspective on career trajectory and a glimpse into everyday operations at a variety of companies and firms.

Over 80 interviews and essays from people who have already "made it"

International coverage of digital and traditional design work

Hundreds of striking images from real portfolios

Access to 10 video interviews with real designers at work

Discussion of specific career options in print, interactive, and motion design.

From landing competitive jobs to setting out on your own or starting your own studio, Becoming a Graphic and Digital Designer has the advice and information you need to get going.