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Graphic design thinking: beyond brainstorming

Graphic design thinking: beyond brainstorming

Lupton, Ellen, editor

Creativity is more than an inborn talent; it is a hard-earned skill, and like any other skill, it improves with practice. Graphic Design Thinking: Beyond Brainstorming explores a variety of informal techniques-ranging from quick, seat-ofthe- pants approaches to more formal research methods-for stimulating fresh thinking, and ultimately arriving at compelling and viable solutions. In the style with which author Ellen has come to been known-hands-on, up-close approach to instructional design writing-brainstorming techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form. Creative research methods include focus groups, interviewing, brand mapping, and co-design. Each method is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Also included are discussions with leading professionals, including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abott Miller, Christoph Niemann, Paula Scher, and Martin Venezky, about how they get ideas-and what they do when the well runs dry. The book is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges

eBook, Electronic resource, Book. English. Electronic books.
Published New York, New York; Baltimore, [Maryland: Princeton Architectural Press; Maryland Institute College of Art, 2011
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Statement of responsibility: Ellen Lupton, editor
ISBN: 9781568989792
Note: Includes index.
Note: Description based on print version record.
Physical Description: 1 online resource (184 pages) : illustrations (some color), photographs
Subject: Graphic arts Technique.; Creative thinking.
Local note: Electronic reproduction. Palo Alto, Calif.: ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.