Statement of responsibility: Gavin Ambrose, Paul Harris
ISBN: 1472572718, 9781472572714
Includes bibliographical references and index.
Previous edition: published as Design thinking. Lausanne; London: AVA Academia, 2010.
192 pages : illustrations (black and white, and colour) ; 23 cm.
Graphic arts Decision making.; Creation (Literary, artistic, etc.); Art and Design.; Graphic design (Typography) Decision making.; Graphic design (Typography); Graphic arts.
- Chapter one: Stages of Thinking
- The design process; Stage one - Define; Stage two - Research; Stage three - Ideate; Stage four - Prototype; Stage five - Select; Stage six - Implement; Stage seven - Learn; Industry view: NB Studio.
- Chapter two: Research
- Identifying drivers; Information gathering; Target groups; Samples and feedback; Industry view: Tanner Christensen.
- Chapter three: Idea Generation
- Basic design directions; Questions and answers; Themes of thinking; Inspiration and references; Brainstorming; Value; Inclusion; Sketching; Industry view: Planning Unit.
- Chapter four: Refinement
- Thinking in images; Thinking in signs; Appropriation; Humor; Personification; Visual metaphors; Modification; Thinking in words; Type 'faces'; Thinking in shapes; Thinking in color; Thinking in technology; Industry view: Lavernia & Cienfuegos
- Chapter five: Prototyping
- Developing designs; 'Types' of prototype; Vocabulary; What do do if you get stuck; Industry view: Second Story.
- Chapter six: Implementation
- Format; Materials; Finishing; Media; Scale; Series/Continuity; Industry view: Design is Play.
'I have adopted this book. It provides a great structure for this course which has a variety of students from design, advertising and illustration programs.'||'Beautifully designed and filled with excellent examples.'||'The format and design of the book is very good for getting the information across ... the diagrams and images are extremely helpful in explaining the concepts.'||'I like this book, as well as the others books in this series, because of the excellent examples of designs to illustrate the text. The design is clear, and makes the book easy to use. The different paper stocks not only help with orientation, but provide great examples of when to do this. A great addition to the Basics series.'||Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, Design Thinking for Visual Communication offers an essential exploration of design thinking. The new 2nd edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.