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Design thinking for visual communication

Design thinking for visual communication

Ambrose, Gavin, author; Harris, Paul, 1971- author

This title is an introduction to the process of generating creative ideas and concepts used by designers in order to start the process that leads to a finished piece of work. This focus on ideas and methods favours a useable approach to design as a problem-solving activity

Paperback, Book. English.
Second edition.
Published London: Fairchild Books, [2015]
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Statement of responsibility: Gavin Ambrose, Paul Harris
ISBN: 1472572718, 9781472572714
Note: Includes bibliographical references and index.
Note: Previous edition: published as Design thinking. Lausanne; London: AVA Academia, 2010.
Physical Description: 192 pages : illustrations (black and white, and colour) ; 23 cm.
Series: Basics design
Subject: Graphic arts Decision making.; Art and Design.; Creation (Literary, artistic, etc.); Graphic arts.; Graphic design (Typography); Graphic design (Typography) Decision making.
Uniform Title: Design thinking
Series Title: Basics design.


  1. Introduction
  2. Chapter one: Stages of Thinking
  3. The design process; Stage one - Define; Stage two - Research; Stage three - Ideate; Stage four - Prototype; Stage five - Select; Stage six - Implement; Stage seven - Learn; Industry view: NB Studio.
  4. Chapter two: Research
  5. Identifying drivers; Information gathering; Target groups; Samples and feedback; Industry view: Tanner Christensen.
  6. Chapter three: Idea Generation
  7. Basic design directions; Questions and answers; Themes of thinking; Inspiration and references; Brainstorming; Value; Inclusion; Sketching; Industry view: Planning Unit.
  8. Chapter four: Refinement
  9. Thinking in images; Thinking in signs; Appropriation; Humor; Personification; Visual metaphors; Modification; Thinking in words; Type 'faces'; Thinking in shapes; Thinking in color; Thinking in technology; Industry view: Lavernia & Cienfuegos
  10. Chapter five: Prototyping
  11. Developing designs; 'Types' of prototype; Vocabulary; What do do if you get stuck; Industry view: Second Story.
  12. Chapter six: Implementation
  13. Format; Materials; Finishing; Media; Scale; Series/Continuity; Industry view: Design is Play.
  14. Exercises
  15. Glossary
  16. Index

Author note

Gavin Ambrose teaches at Brighton University, UK. He is a graphic designer, and author and designer of books on branding, packaging, and editorial design.

Paul Harris is a freelance writer and journalist who specalises in design. He is the co-author of numerous books with Gavin Ambrose.


'I have adopted this book. It provides a great structure for this course which has a variety of students from design, advertising and illustration programs.'||'Beautifully designed and filled with excellent examples.'||'The format and design of the book is very good for getting the information across ... the diagrams and images are extremely helpful in explaining the concepts.'||'I like this book, as well as the others books in this series, because of the excellent examples of designs to illustrate the text. The design is clear, and makes the book easy to use. The different paper stocks not only help with orientation, but provide great examples of when to do this. A great addition to the Basics series.'||Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, Design Thinking for Visual Communication offers an essential exploration of design thinking. The new 2nd edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.
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