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Design genius: the ways and workings of creative thinkers

Design genius: the ways and workings of creative thinkers

Ambrose, Gavin; Harris, Paul, 1971-

Design Genius celebrates the creative thought processes of 69 leading artists, designers, creative agencies, animators, illustrators and typographers. While highlighting key design techniques and theories, the rich visuals presented in this book aim to engage, provoke and inspire. Whether you are new to design, or a seasoned expert, the many layers of information provided by this book mean it has something for everyone. Readers will delight in the visual and tactile effects of a number of subtle design features, as well as the vast array of illustrations on display. In-depth discussions with the creatives themselves as well as more practical design tips will also help you to discover the power of your own creative problem-solving skills

Paperback, Book. English.
Published London: Fairchild, 2015.
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  • University Library – One available in FIRST FLOOR 741.6/AMB

    Barcode Shelfmark Loan type Status
    13081675 FIRST FLOOR 741.6/AMB Standard Available
    14039915 FIRST FLOOR 741.6/AMB Standard Due back 23rd September


Statement of responsibility: Gavin Ambrose, Paul Harris
ISBN: 2940411964, 9782940411962
Physical Description: 352 p.
Subject: Graphic arts.; Art and Design.; Creative thinking.


  1. Foreword by Steven Heller
  2. Introduction
  3. Where do we go from here
  4. Allowing Creative Thinking
  5. The creative environment
  6. Wanderings, mistakes & being curious
  7. The creative mind
  8. Why do we stop thinking?
  9. Learning to look
  10. Unconscious mind
  11. The Business of Creativity
  12. The business of creativity
  13. Ds, Ws & KISS of design
  14. Simple, simplicity, complex and complicated
  15. The role of design in building brands
  16. The problem with hierarchy
  17. The problem with research & focus groups
  18. Tight briefs boost creative thinking
  19. Thinking in Images
  20. Recording
  21. Reportage
  22. Sketchbooks
  23. The power of the image
  24. The ordinary
  25. Low & high culture
  26. Documenting & collecting
  27. Vernacular & amateurism
  28. Cognitive processes
  29. Words and Narrative
  30. Where words come from .& where they are going
  31. The power of words
  32. Linguistic tricks
  33. Letterforms
  34. Telling stories
  35. Tone of voice
  36. Narrative
  37. Form and shape
  38. Craft
  39. The craft of typography
  40. Shapes in nature
  41. Invention & reinvention
  42. Current Themes
  43. Reality vs hyperreality
  44. Materiality
  45. The experiential
  46. Sustainability
  47. Ephemera & permanence
  48. Politics & design
  49. Guerrilla etiquette
  50. Style, taste & beauty
  51. The cult of the ugly
  52. Location & globalization
  53. Data & statistics
  54. Lifeloggers
  55. Mapping
  56. Technology
  57. Technology
  58. The future?
  59. Culture of availability
  60. The politics of technology & how it can be used for social good
  61. Digital globalization
  62. Shifts in reality
  63. Postscript by Sean Brennan
  64. Index
  65. Credits & acknowledgements

Author note

Gavin Ambrose teaches at the University of Brighton and is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.

Paul Harris is a freelance journalist and writer who lives in Colombia, South America.


This is a great all round and versatile book - love it!
Jeffrey Tribe, Bedford College, UK||A really good book looking at so many different aspects of creativity, which are backed up by great interviews with well known creatives. I will be heavily recommending this book with Level 2 students on their work placement unit, and recommending it to all students across our 4 year course.
Sallyanne Theodosiou, University for Creative Arts, UK||A very well written and considered book. The fact that the content is broken down into separate sections makes it a solid teaching resource. I especially like the fact that it looks into current trends using transcripts of interviews with various practitioners to explain the subject. A very engaging and thought provoking read.
Andy Ellison, Nottingham Trent University, UK