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Cut and fold techniques for promotional materials

Cut and fold techniques for promotional materials

Jackson, Paul, 1956- author

Cut and Fold Techniques for Promotional Materials is a unique collection of over 40 attention-grabbing cut-and-fold designs that when printed and illustrated form memorable give-aways to promote and advertise services and products. The book provides a one-stop source for novelty promotional materials, many appearing in print for the first time. Some designs are interactive toys that turn inside out or reveal hidden faces when played with, others are more practical, offering ingenious ways to fold-up letters, brochures and posters, or to create novelty envelopes and leaflets. All the designs will enhance a message or presentation, grabbing attention in ways that simple printing can never achieve. Following the elegant, easy-to-follow style of Paul Jackson's other titles for Laurence King, Cut and Fold Techniques for Promotional Materials is an essential resource for marketing professionals and design students, and an inspirational guide to anyone looking to enhance the presentation of their product or service

Paperback, Book. English.
Published London: Laurence King Publishing, 2013
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Available at University Library.

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  • University Library – Two available in FIRST FLOOR 688.8/JAC

    Barcode Shelfmark Loan type Status
    12081973 FIRST FLOOR 688.8/JAC Standard Available
    12081981 FIRST FLOOR 688.8/JAC Standard Available

Details

Statement of responsibility: Paul Jackson
ISBN: 178067094X, 9781780670942
Physical Description: 128 pages : illustrations (black and white, and colour) ; 22 x 23 cm
Subject: Art and Design.; Paper folding (Graphic design)