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Stop, think, go, do: how typography & graphic design influence behavior

Stop, think, go, do: how typography & graphic design influence behavior

Heller, Steven; Ilić, Mirko, 1956-

This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. The book is packed with arresting imagery from around the world that influences human behaviour

Paperback, Book. English.
Published Beverly, Mass.: Rockport, c2012
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  • University Library – Two available in FIRST FLOOR 686.22/HEL

    Barcode Shelfmark Loan type Status
    12051012 FIRST FLOOR 686.22/HEL Standard Available
    12051004 FIRST FLOOR 686.22/HEL Standard Available

Details

Statement of responsibility: Steven Heller & Mirko Ilić
ISBN: 1592537669, 9781592537662
Physical Description: 222 p. : ill. (chiefly col.) ; 24 cm.
Subject: Graphic design (Typography) Social aspects.; Technology.; Commercial art History 21st century.; Graphic design (Typography) History 21st century.; Graphic arts Social aspects.; Commercial art Social aspects.; Graphic arts History 21st century.