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By Taylor, David, 1964-
Hardback. English.
Published Chichester: John Wiley, 2006
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy...

By Taylor, David, 1964-
eBook. English.
Published Chichester, West Sussex, England; Hoboken, NJ: John Wiley & Sons, c2006
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