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By Malinic, Radim, 1978- author
Paperback. English.
Published [London]: Brand Nu Limited, 2019

By Galar, Diego, author
eBook. English.
Published Boca Raton: CRC Press, 2019
Industry 4.0 refers to fourth generation of industrial activity characterized by smart systems and internet-based solutions. This book describes the fourth...

Paperback. English.
Published London: Routledge, 2018
As a cultivated form of invention, product design is a deeply human phenomenon that enables us to shape, modify and alter the world around us - for better...

By Kane, Gareth, author
eBook. English.
Published Oxford: Do Sustainability, 2013
The massive oil spill in the Gulf of Mexico in 2010 was not caused by BP, but by a contractor, yet BP got the blame. The toxic waste from the production...

Paperback. English.
Published Princes Risborough, Buckinghamshire: Association for Project Management, 2013

By Neumeier, Marty, 1947- author
Paperback. English.
Published [San Francisco]: New Riders, [2015]
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to...

By Elliott, Richard H., author
Paperback. English.
Published Oxford: Oxford University Press, [2018]
4th edition / Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan All formats and editions (2)
This textbook builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary...

By Weinschenk, Susan, author
eBook. English.
Published Berkeley: New Riders, 2015
Weinschenk applies the latest research in psychology, neuroscience, brain research, and social psychology to the design of technology products, including...

By Stark, John, 1948-
eBook. English.
Published Berlin; London: Springer, 2007
Based on interviews with executives from companies of different sizes and in different industries, this book explains the benefits and challenges of global...

Electronic resource. English.
Published [San Francisco, California, USA]: Kanopy Streaming, 2014
All marketing starts with a product. But beyond the product is the brand. Vast sums are spent in creating and maintaining brands. But what is a brand?...
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