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By Charlesworth, Alan, 1956-
Paperback. English.
Published New York: Routledge, Taylor & Francis Group, 2015
First Edition
"Although the Internet has had a massive impact on both society and business, it is the public's adoption of social media which provides its most significant...

By Charlesworth, Alan, 1956- author
eBook. English.
Published London: Routledge, 2014
Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as...

By Charlesworth, Alan, 1956- author
eBook. English.
Published London: Routledge, 2014
Second edition
'Digital Marketing' is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject...

By Charlesworth, Alan, 1956-
Paperback. English.
Published Amsterdam; London: Butterworth-Heinemann, 2009
This text not only addresses eMarketing strategy but all basic issues surrounding its implementation and use. Written accessibly and pragmatically, it...
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