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By Fombrun, Charles J
Book. English.
Published Boston, Mass.: Harvard Business School, 1996
In the first book to quantify the economic returns of reputation, Fombrun shows that by developing strong and consistent images, well-regarded companies...

By Alsop, Ronald
Book. English.
Published London: Kogan Page, 2004
Constantly scrutinised by the newspapers, the Internet and 24-hour television, never have organisations needed more guidance on protecting their image...

Book. English.
Published Amsterdam: BIS; Enfield: Airlift, 2003

Hardback. English.
Published Oxford: Oxford University Press, 2000
This text presents a collection of the most recent thinking on organisational identity, reputation, and branding, and challenges a number of well-established...

By Haig, William L
Book. English.
Published New York; London: Van Nostrand Reinhold, c1997
This reference describes how to plan, develop, evaluate and implement a logo system for any company, explaining exactly what makes an effective logo....

By Gregory, James R
Book. English.
Published Lincolnwood, Ill.: NTC Business, 1999
2nd ed
A finely honed image is essential for positioning a company for maximum growth and is a powerful marketing asset. "Marketing Corporate Image" will help...

By Earl, Steve
eBook. English.
Published London: Bloomsbury, 2012
In an age of media change, driven by social media and converging conventional media, corporate reputation looks out of control. It used to be straightforward...

Book. English.
Published London: Laurence King, 1995

Book. English.
Published London: Internos Books, 1989

eBook. English.
Published Los Angeles, [Calif.]; London: SAGE, 2008
The field of corporate communications describes the practices organizations use to communicate as coherent corporate 'bodies'. Drawing on the metaphor...
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