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Manchester Metropolitan University Library

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By Malinic, Radim, 1978- author
Paperback. English.
Published [London]: Brand Nu Limited, 2019

By Airey, David, 1979- author
Hardback. English.
Published Beverly, MA: Rockport, 2019
'Identity Designed' is an essential reference on brand identity design, including examples from today's top designers

By Brown, Stephen, 1955 March 23- author
Book. English.
Published Los Angeles; London: SAGE, 2016
This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how -...

By McDonald, Paul, 1963- author
eBook. English.
Published Chichester, West Sussex: Wiley-Blackwell, 2013
Through a deft integration of star and film industry studies, 'Hollywood Stardom' reveals the inextricable bonds between culture and commerce in contemporary...

By Miltenburg, Anne, 1981- author
Paperback. English.
Published Amsterdam: BIS Publishers, [2017]
In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about...

By Hackley, Christopher E., author
Paperback. English.
Published Los Angeles: SAGE, 2018
4th edition
Introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising...

By Elliott, Richard H., author
Paperback. English.
Published Oxford: Oxford University Press, [2018]
4th edition / Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan All formats and editions (2)
This textbook builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary...

By Johnson, Michael, 1964- [author]
Book. English.
Published New York, New York: Thames & Hudson, 2016
In this book Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or...

Hardback. English.
Published London: Routledge, 2017
Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book...

Electronic resource. English.
Published [San Francisco, California, USA]: Kanopy Streaming, 2014
Naomi Klein, acclaimed journalist and author of the best-selling book No Logo, examines the rise of international branding and the grassroots anti-corporate...
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