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Manchester Metropolitan University Library

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eBook. English.
Published Harlow, England: Pearson, 2017
Seventh European edition All formats and editions (2)
Principles of Marketing Seventh European EditionPhilip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The goal of every marketer is to create...

By Brassington, Frances
eBook. English.
Published Harlow: Pearson Education UK, 2012
Accessible to students with no prior study of Marketing and from all different backgrounds Brassington Essentials is a fun, up to date and interesting...

By Pearson, David J., author
eBook. English.
Published London: KoganPage, 2014
Marketing has changed dramatically since the four classic Ps of the marketing mix were proposed. This book provides a guide to marketers at all levels...

eBook. English.
Published London, [England]; New York, New York: Routledge, 2016
The Marketing Bookis everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their...

By Pine, B. Joseph, author
eBook. English.
Published Boston, Massachusetts: Harvard Business School Press, 2011
Updated edition
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty....

By Parsons, Elizabeth, author
eBook. English.
Published London: Routledge, 2018
Covering all the latest buzz words within marketing and consumer behaviour (building brand cultures; gender; ethics; sustainable marketing; the green...

By McDonald, Malcolm, author
eBook. English.
Published Chichester, West Sussex: Wiley, 2016
Eighth edition / Malcolm McDonald, Hugh Wilson
In this text, the process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves...

By Berkhout, Constant, author
eBook. English.
Published London: KoganPage, 2016
Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations...

By Armstrong, Gary, author
eBook. English.
Published Harlow: Pearson Education, 2015
Third edition
The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples...

By Seufert, Eric Benjamin, author
eBook. English.
Published Amsterdam: Morgan Kaufmann, 2014
'Freemium Economics' presents a practical, instructive approach to successfully implementing the freemium model into your software products by building...
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