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Manchester Metropolitan University Library

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By Taylor, David, 1964-
Hardback. English.
Published Chichester: John Wiley, 2006
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy...

By Taylor, David, 1964-
eBook. English.
Published Chichester, England; Hoboken, NJ: Wiley, c2004
Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the...
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