Modern social media and communication technologies have reshaped our identities and transformed contemporary culture, revealing an expanded and intensified reforming of our collective online behaviour. Billions of people worldwide are increasingly engaged in the production, presentation, and modification of their public selves - curating personas through various social media and fundamentally altering how we interact in the twenty-first century. The study of persona is essential to understanding contemporary culture, yet literature in this emerging field is scarce. Filling a gap in current knowledge, this work examines the construction, delivery, and curation of public identities in contemporary online culture
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