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A mixed-methods approach to studying leadership: online surveys and archival analysis of websites

A mixed-methods approach to studying leadership: online surveys and archival analysis of websites

Lunsford, Laura Gail, author; Brown, Brandy A., author

This case study highlights how we collected and analyzed qualitative and quantitative data (mixed methods) to learn more about the landscape of leadership centers and their role in leader development. We used a concurrent triangulation data collection method. Qualitative data were coded from center websites using a deductive thematic approach. Quantitative data were collected through an online survey of the center directors. The case study shows how to select a sample, given limited resources, that will allow findings to be generalized to the population of interest. In addition, it presents how to use a center (not a person) as a unit of analysis. The case study also illustrates the importance of coding protocols for archival data, website pages in this case. Finally, the case study highlights how mixed methods is a useful approach to confirm findings collected in different ways. Using both methods enabled us to make conclusions about the leadership framework of the 69 leadership centers studied

eBook, Electronic resource, Book. English.
Published London: SAGE Publications Ltd, 2019

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Statement of responsibility: Laura Gail Lunsford, Brandy A. Brown
ISBN: 1526495074, 9781526495075
Note: Description based on XML content.
Note: Includes bibliographical references and index.
Physical Description: 1 online resource.
Series: SAGE Research Methods. Cases
Subject: Leadership Case studies.; Research Methodology Case studies.; Mixed methods research Case studies.
Series Title: SAGE Research Methods. Cases.