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Using focus groups to explore young people's perceptions of fashion counterfeiting: developing a criminological understanding of the consumption of counterfeit fashion goods

Using focus groups to explore young people's perceptions of fashion counterfeiting: developing a criminological understanding of the consumption of counterfeit fashion goods

Large, Jo, author

This case study specifically examines the use of focus groups with young people as part of a mixed-methods research project. Through reflecting on the reasons for using this method, and two of the main issues associated with using focus groups in this study, it highlights both the value and limitations of conducting research in this way. It particulary examines conducting focus groups within a school setting, and getting young people to take part in focus groups. The case study concludes with a reflection upon the value of including focus groups as a research method as part of a wider study investigating the consumption of counterfeit fashion goods

eBook, Electronic resource, Book. English.
Published London: SAGE, 2015

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Details

Statement of responsibility: Jo Large
ISBN: 1473963109, 9781473963108
Intended audience: Specialized.
Note: Description based on online resource; title from home page (viewed on November 19, 2015).
Note: Includes bibliographical references.
Physical Description: 1 online resource.
Series: SAGE research methods. Cases
Subject: Mixed methods research Case studies.; Product counterfeiting Public opinion Research Case studies.; Fashion.; Focus groups Case studies.
Series Title: SAGE research methods. Cases.