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Measuring marketing: 103 key metrics every marketer needs

Measuring marketing: 103 key metrics every marketer needs

Davis, John, 1960 February 17-

eBook, Electronic resource, Book. English.
All formats and editions (2)
Published Singapore; Hoboken, NJ: John Wiley & Sons (Asia), c2007

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Statement of responsibility: John Davis
ISBN: 1283851423, 9781283851428
Note: Includes bibliographical references and index.
Physical Description: 1 online resource (xvii, 408 p.) : ill.
Subject: Marketing Evaluation.; Marketing research.