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Manchester Metropolitan University Library
Introduction to graphic design methodologies and processes: understanding theory and application

Introduction to graphic design methodologies and processes: understanding theory and application

Bowers, John, 1959-

Graphic design has long based decision-making on instinct, trends, and personal preference. This book introduces a range of practical methodologies (quantitative and qualitative) pertinent to the interpreting, targeting and creating of forms and messages

Paperback, Book. English.
All formats and editions (2)
Published Hoboken, N.J.: Wiley, c2011

Available at All Saints.

  • All Saints – One available in 741.6/BOW

    Barcode Shelfmark Loan type Status
    18295878 741.6/BOW Two Week Lending Available

Details

Statement of responsibility: John Bowers
ISBN: 0470504358, 0470950633, 0470950749, 9780470504352, 9780470950630, 9780470950746
Intended audience: Specialized.
Note: Includes bibliographical references and index.
Physical Description: xix, 121 p. : ill. ; 24 cm.
Subject: Graphic arts.; Design.; Art and Design.

Contents

  1. ix Introduction
  2. xiii Problem Seeking and Solving
  3. 1 Chapter 1 Looking Broadly
  4. 13 Chapter 2 Interpreting
  5. 27 Chapter 3 Targeting
  6. 45 Chapter 4 Creating
  7. 63 Chapter 5 Looking Closer
  8. 89 Timeline
  9. 93 Terms
  10. 99 Study Questions
  11. 103 Exercises
  12. 109 Endnotes
  13. 110 Bibliography
  14. 112 Index
  15. 116 Image Credits
  16. 119 Essay

Author note

John Bowers is Chair of the Visual Communication Design Department at the School of the Art Institute of Chicago. He is a past board member of the Graphic Design Education Association (GDEA) and a frequent lecturer on design theory and issues.