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Switch: how to change things when change is hard

Switch: how to change things when change is hard

Heath, Chip; Heath, Dan, 1973-

We all know that change is hard. Its unsettling, its time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book

Paperback, Book. English.
Published London: Random House Business, 2011

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Statement of responsibility: Chip Heath and Dan Heath
ISBN: 1847940323, 9781847940322
Note: Includes bibliographical references and index.
Note: Originally published: New York: Broadway; London: Random House Business, 2010.
Physical Description: 305 p. ; 20 cm.
Subject: Habit breaking.; Attitude change.; Psychology.; Self-actualization (Psychology)