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Professional writing

Professional writing

Marsen, Sky, author

At the cutting edge of successful business and technology ventures are individuals who can use writing effectively to persuade, sell, instruct and explain. Whatever your expertise, strong writing skills will increase your chances of professional success. How well prepared are you for the challenges of professional communication?This third edition - now with a new chapter on writing for the public - is a comprehensive and engaging guide to writing for business, industry and technology. Based on research in the field, it covers all the major writing needs of the workplace, preparing you to communicate effectively with management, clients, peers and the wider public. You will understand how to: Analyse your audience and the requirements of a project, and plan your document Research a topic successfully using both print and electronic sources Present technical topics to non-specialist readers Write and format business reports, proposals and magazine articles Work collaboratively in teams Edit your own and others' texts for style and grammarThis book will build your expertise and increase your confidence as a professional communicator, through the explanation of communication principles, analysed examples, and practical activities

eBook, Electronic resource, Book. English. Electronic books.
Third edition.
Published Houndmills, Basingstoke, Hampshire, [England; New York, New York: Palgrave Macmillan, 2013

This resource is available electronically from the following locations

Available at Sheppard-Worlock Library.

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    Barcode Shelfmark Loan type Status
    Electronic Book Available

Details

Statement of responsibility: Sky Marsen
ISBN: 1137309024, 9781137309013, 9781137309020
Note: Includes bibliographical references and index.
Note: Description based on print version record.
Physical Description: 1 online resource (304 pages) : illustrations, tables.
Series: Palgrave Study Skills
Subject: Technical writing.; Business writing.; Report writing.; English language Business English.
Series Title: Palgrave study skills.
Local note: Electronic reproduction. Ann Arbor, MI: ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Contents

  1. Acknowledgements
  2. Preface
  3. 1. The Writing Process
  4. 2. Style and Effect
  5. 3. Short Business Documents
  6. 4. Research Methods
  7. 5. Business and Technology Journalism
  8. 6. Writing for the Public
  9. 7. Report Writing
  10. 8. Critical Thinking for Management
  11. 9. Working in Teams
  12. 10. Revising and Editing
  13. Appendix - Job Applications
  14. References
  15. Bibliography
  16. Index

Author note

Sky Marsen specialises in professional communication and text analysis. She has lectured in these internationally, including at California Institute of Technology, US and Victoria University of Wellington, NZ. She has also managed business communication projects, and advised corporate clients.

Description

At the cutting edge of successful business and technology ventures are individuals who can use writing effectively to persuade, sell, instruct and explain. Whatever your expertise, strong writing skills will increase your chances of professional success. How well prepared are you for the challenges of professional communication?

This third edition - now with a new chapter on writing for the public - is a comprehensive and engaging guide to writing for business, industry and technology. Based on research in the field, it covers all the major writing needs of the workplace, preparing you to communicate effectively with management, clients, peers and the wider public. You will understand how to:

Analyse your audience and the requirements of a project, and plan your document
Research a topic successfully using both print and electronic sources
Present technical topics to non-specialist readers
Write and format business reports, proposals and magazine articles
Work collaboratively in teams
Edit your own and others' texts for style and grammar

This book will build your expertise and increase your confidence as a professional communicator, through the explanation of communication principles, analysed examples, and practical activities.

Reviews

'Comprehensive and includes all the key writing skills elements in one text.' - Nigel Cassidy, Keele University, UK