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Globalization and its managerial implications

Globalization and its managerial implications

Rao, C. P

Annotation Globalization is a force with a strong, analyzable impact on management practices. Rao and his contributors explore its implications and show how globalization's impacts differ by sector and region of the world. Taking a comprehensive and integrated approach to the managerial implications of globalization, they report research on six groups of critical issues: environmental, micromanagerial, importer-exporter interaction, market communications, sectoral management, and regional management. Academicians and executive policy makers concerned with the internationalization of business will find the book of special importance. It may also be used as a text supplement in graduate courses in international business and marketing

eBook, Electronic resource, Book. English. Electronic books.
Published Westport, Conn.: Quorum Books, 2001

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Details

Statement of responsibility: edited by C.P. Rao
ISBN: 0313002800, 1567202632, 9780313002809, 9781567202632
Note: Print version record.
Note: Includes bibliographical references and index.
Physical Description: 1 online resource (xvii, 302 pages) : illustrations
System: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Subject: Management.; Concurrentie.; Internationalisatie.; Export marketing.; BUSINESS & ECONOMICS International General.; Internationale marketing.; Competition, International.; Internationale ondernemingen.; International business enterprises Management.
Restrictions: Use copy Restrictions unspecified
Reproduction: Electronic reproduction. [S.l.]: HathiTrust Digital Library, 2010.
Local note: eBooks on EBSCOhost All EBSCO eBooks

Contents

  1. Conflicting competition policies in a globalized business environment : prospects for international cooperation and convergence / Victor V. Cordell and Erin A.C. Breland
  2. Using cooperative strategies to compete in a changing world / Pervez N. Ghauri
  3. Integrating country of origin into global marketing strategy : a review of U.S. marking statutes / Irvine Clarke III and Margaret Owens
  4. Macrosegmentation schemes for the emerging Eastern European and former Soviet country markets / Angela D'Auria Stanton and C.P. Rao
  5. A resource-based model of the internationalization process of the firm / D. Deo Sharma
  6. The interface between global sourcing and marketing / C.P. Rao and Jerome Witt
  7. International sourcing : entering and exiting different networks / Per Servais'
  8. The impact of culture on the exporter-import agent contract / Amal Karunaratna, Lester W. Johnson, and C.P. Rao
  9. The role of relationships in a global trading environment : a look at Taiwanese importers' perceptions of exporters from the United States, Japan, and Western Europe / Angela D'Auria Stanton, C.P. Rao, and Jacob Jou
  10. Culture and communication : implications for sales force training involving intercultural interactions / Kumar C. Rallapalli and C.P. Rao
  11. International copy testing : recent developments in the measurement of advertising effectiveness / Flemming Hansen
  12. Are there global dimensions of beliefs toward advertising in general? A multicultural investigation / Srinivas Durvasula and Steven Lysonski
  13. Globalization and its effects on strategies for small and medium-sized businesses / R.K. Asundi
  14. International technology alliances : recent trends in the IT sector / P.M. Rao
  15. Developing a normative framework of international marketing for the general insurance industry / David A. Yorke and Runar P. Andresen
  16. Perceived attribute importance in China : an empirical investigation of consumption-oriented personal values / Zhengyuan Wang, C.P. Rao, and Douglas Vorhies
  17. The European Union : the case of an evolving market / A. Ben Oumlil and Larbi Oumlil.

Author note

C. P. RAO is Professor of Marketing, College of Administrative Sciences, Kuwait University, Kuwait./e Earlier, he held the position of Eminent Scholar and was William P. Spong Chair, Old Dominion University, and before that, University Professor and Wal-mart Lecturer in Strategic Marketing at the University of Arkansas. Rao publishes extensively and is an active member of leading professional organizations in his main fields, marketing and international business.

Description

Globalization is a force with a strong, analyzable impact on management practices. Rao and his contributors explore its implications and show how globalization's impacts differ by sector and region of the world. Taking a comprehensive and integrated approach to the managerial implications of globalization, they report research on six groups of critical issues: the environmental, micromanagerial, the exporter-importer interaction, market communications, sectoral management, and regional management. Academicians and executive policy makers concerned with the internationalization of business will find the book of special importance. It may also be used as a text supplement in graduate courses in international business and marketing.

Rao's contributors focus primarily on the managerial implications of the globalization process that are of most concern to management today. Combining conceptualization with empirical research, they show how pervasive is the environmental force of globalization, and focus on such up-to-date concerns as relationship marketing and the complex issues of importer-exporter interaction. The result is a useful insight into the interaction processes that govern international trading. The contributors focus too on the unique impacts of globalization on information technologies, the services industry, and small and medium-sized firms. They also investigate the phenomena of newly emerging markets struggling to embrace free market systems and identify the challenges and opportunities these markets offer and how distinctly different they are from one market to another.