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Strategic thinking

Strategic thinking

Bruce, Andy; Langdon, Ken

Learn how to define develop and implement a dynamic business strategy with Strategic Thinking. This concise and informative guide shows you how to plan short- and long-term objectives how to put toether the right team for the right job how to communicate your vision and how to maintain a flexible approach by monitoring past performance and predicting future trends. It covers the essential tools of strategic management from SWOT analysis and feasbility studies to budgeting forecasts to help give you a competitive edge in today's fast-moving business world

Book. English.
Published London : Dorling Kindersley 2000

Available at Sheppard-Worlock Library.

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  • Sheppard-Worlock Library – Two available in 658.4012/BRU

    Barcode Shelfmark Loan type Status
    404352 658.4012/BRU Book Available
    404215 658.4012/BRU Book Available


Statement of responsibility: Andy Bruce & Ken Langdon
ISBN: 0751327980, 9780751327984
Note: IBITE.
Note: Includes index.
Physical Description: 72 p. : col. ill. ; 18 cm.
Series: Essential managers
Subject: Strategic planning.

Author note

Andy Bruce, co-founder of SofTools Ltd. and Ken Langdon, former sales and marketing executive, have co-written 3 books in the Essential Managers series: 'Project Management', 'Strategic Thinking' and 'Do It Now!' Ken has also co-written Essential Managers 'Appraising Staff'.