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How to become a rock star chef: 11 steps to dominate your market in the new digital economy

How to become a rock star chef: 11 steps to dominate your market in the new digital economy

Garcia, Mark

"Digital Marketing and Celebrity Chef Branding expert Mark Garcia shares hard-won advice and real life examples on how chefs, restaurateurs and food-service professionals can connect and engage with customers, so that they can dominate their competitive marketplace. In his passionate, streetwise style, Chef Mark Garcia's mission is to strengthen the positioning and messaging of chefs, restaurateurs and food-service professionals by training them on best practices and techniques that lead to profitable digital marketing campaigns and promotions. With the massive proliferation and constant evolvement of digital, social and mobile media platforms in the past few years, the winning recipe of content and engagement is different now. Yes, one must still have tremendous cooking talent, serve their customers flawlessly and provide value to the marketplace, but no entrepreneur, brand manager or corporation can deny the power and intimacy of digital marketing."--Amazon.com

eBook, Electronic resource, Book. English. Electronic books.
Published New York, NY : Morgan James Publishing 2018
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Details

Statement of responsibility: Chef Mark Garcia, founder of Rock Star Chef Marketing Academy
ISBN: 163047102X, 1630471038, 9781630471026, 9781630471033
Note: Print version record.
Physical Description: 1 online resource
Subject: Business planning.; Success in business.; Internet marketing.; BUSINESS & ECONOMICS Small Business.; Entrepreneurship.; Small business Management.; Restaurateurs.
Alternative Title: Eleven steps to dominate your market in the new digital economy; How to become a rock star chef in the digital age
Local note: eBooks on EBSCOhost EBSCO eBooks for FE Collection (UK)

Contents

  1. What is a Rock Star chef?
  2. Mind-set
  3. Integrity
  4. Salesmanship: your USP
  5. Exercise and physiology
  6. Efficiency
  7. Networking off-line
  8. Promote, promote, promote (and promote)
  9. Like-minded individuals
  10. Always give back
  11. Choices: make intelligent ones
  12. Everything in its place.