Skip to Content
The typography idea book: inspiration from 50 masters

The typography idea book: inspiration from 50 masters

Heller, Steven, author; Anderson, Gail, 1962- author

This book serves as an introduction to the key elements of good typographic design. Broken into sections covering the fundamentals of typography, the book features inspiring works by acclaimed typographic designers from across the world. Each section illustrates technical points and encourages readers to try out new ideas of their own. The subjects covered include typographic rebus, abstract form, overlapping, using grids, metaphoric construction and illumination. The result is an instantly accessible, jargon-free guide to typographic design using professional techniques

eBook, Electronic resource, Book. English. Electronic books.
Published London : Laurence King Publishing 2016
Rate this

This resource is available electronically from the following locations

Details

Statement of responsibility: Steven Heller and Gail Anderson
ISBN: 1780678495, 178627096X, 9781780678498, 9781786270962
Note: Includes bibliographical references (pages 124-125) and index.
Note: Online resource; title from PDF title page (EBSCO, viewed January 27, 2017).
Physical Description: 1 online resource (128 pages) : illustrations (chiefly color)
Other Number: 99970893488
Subject: Design; TECHNOLOGY & ENGINEERING Technical & Manufacturing Industries & Trades.; DESIGN Book.; Graphic design (Typography); Typografie; CRAFTS & HOBBIES Book Printing & Binding.
Local note: eBooks on EBSCOhost EBSCO eBooks for FE Collection (UK)

Contents

  1. Introduction: Make great typography
  2. Communicate through letters
  3. Pictorial
  4. Environmental
  5. Construction
  6. Transformative
  7. Conceptual
  8. Comic
  9. Create typographic personalities
  10. Collage
  11. Re-forming
  12. Obsessive
  13. Extreme
  14. Talking
  15. Overlapping
  16. Non-Traditional
  17. Be inspired by history
  18. Antique
  19. Vernacular
  20. Avant-garde
  21. Pastiche
  22. Rococo
  23. Swash
  24. Digital
  25. Explore media and technique
  26. Hand-lettering
  27. Brush scrawl
  28. Custom
  29. Logo type
  30. Crayon
  31. Blackboard
  32. Vector
  33. Laser
  34. Create illusion and mystique
  35. Flat dimensional
  36. Fluidity
  37. Overprinting
  38. Shadow
  39. Experiment with style and form
  40. Experimental
  41. Smart type.
  42. Lower caseMinimalism
  43. Expressive reduction
  44. Grids
  45. Abstraction
  46. Play and improvise
  47. Ransom notes
  48. Puns
  49. Rebuses
  50. Illumination
  51. Novelty
  52. Type face
  53. Integration
  54. Scale
  55. Jumbled
  56. Initials
  57. Punctuation
  58. Glossary
  59. Further reading
  60. Index
  61. Acknowledgements & Picture credits.