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Marketing: concepts and strategies

Marketing: concepts and strategies

Dibb, Sally

Book. English.
4th European ed.
Published Boston: Houghton Mifflin, 2001
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Available at College of FE and GTA University Centre.

  • College of FE – One available in FE general 658.8 DIB

    Barcode Shelfmark Loan type Status
    90206657 FE general 658.8 DIB Short loan Available
  • GTA University Centre – One available in GTA University Centre 658.8/MAR

    Barcode Shelfmark Loan type Status
    01313592 GTA University Centre 658.8/MAR FTA Available

Details

Statement of responsibility: Sally Dibb ... [et al.]
ISBN: 0395962447, 9780395962442
Note: Includes bibliographical references (p. 827-845) and indexes.
Note: Previous ed.: 1997.
Physical Description: xx, 876 p. : ill., facsims. ; 26 cm.
Subject: Marketing.