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Fashion design: the complete guide

Fashion design: the complete guide

Hopkins, John

Through a series of critical and informative chapters covering historical and contemporary theory, 'Fashion Design' explores the multi-faceted nature of fashion design and its associated contexts, processes and methodologies

Paperback, Book. English.
Published Lausanne; London: AVA Academia, c2012
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Available at Cheltenham.

  • Cheltenham – One available

    Barcode Shelfmark Loan type Status
    9933954229 Art & design 746.92/Balcony Adult Non-Fiction Available


Statement of responsibility: John Hopkins
ISBN: 2940411522, 9782940411528
Intended audience: Specialized.
Note: Includes bibliographical references and index.
Physical Description: 208 p. : ill. (chiefly col.), ports. (chiefly col.) ; 30 cm.
Series: Required reading range. Course reader
Subject: Fashion design.; Beauty and Fashion.
Series Title: Required reading range. Course reader.


  1. Introduction. Fashion in context: Defining fashion
  2. The fashion system
  3. Fashion capitals
  4. Global culture
  5. Q&A Lee Lapthorne
  6. Discussion questions, activities, further reading. The fashion figure: Drawing media for fashion
  7. Understanding the fashion figure
  8. Technical drawings
  9. Fashion illustration
  10. CAD for fashion
  11. Q&A Daria Lipatova
  12. Discussion questions, activities, further reading. Colour and fabrics: Colour theory
  13. Colour palettes
  14. Fibres
  15. Fashion fabrics
  16. Designing for fabrics
  17. Q&A Lauretta Roberts
  18. Discussion questions, activities, further reading. Concept to prototype: The Fashion studio
  19. Sizing and measurements
  20. Pattern making
  21. Draping
  22. Sewing
  23. The toile
  24. Fittings and finishings
  25. The prototype sample
  26. Q&A Maggie Norris
  27. Discussion questions, activites, further reading. Developing a collection: Defining a collection
  28. Research process
  29. Working with sketchbooks
  30. Line planning and range building
  31. Costing and pricing
  32. Presenting a collection
  33. Q&A Damien Shaw
  34. Discussion questions, activities, further reading. Portfolio and professional practice: Fashion portfolios
  35. Personal promotion
  36. Career opportunities
  37. Q&A Marcella L
  38. Discussion questions, activities, further reading. Conclusion. Appendix: Index
  39. Acknowledgements
  40. Credits.

Author note

John Hopkins worked as a womenswear designer at Jaeger and Burberry for over ten years. His teaching career began in the United States, where he served as chair of Fashion at Savannah Colege of Art and Design, before taking up his current position as head of Fashion and Textiles at Winchester School of Art, UK.


For a reader who is considering this career path or beginning their coursework, the text gives a very clear and comprehensive understanding of fashion design. It's excellent at covering the primary areas of the fashion design industry.
Steven Faerm, Parsons, The New School for Design, USA||Clearly defines the field of apparel and fashion design. First year students have ordered this title independently after being exposed to the title and contents in class. The chapters and concepts are concise and clearly presented ... The textbooks produced by AVA are reasonably priced, well structured and of valuable insight relative to the complex fashion industry from experienced individuals. The writing language is easy to read for a novice, and provides a depth of perspective and insight through which seasoned professionals can make new interpretations.
Gayle Ramsden, University of the Fraser Valley, Canada||This highly and well-illustrated volume by Hopkins (Winchester School of Art, UK) is designed to assist fashion design students ... to gain an understanding of the key functions and processes that comprise the design, construction, and production of fashion prototypes or collections. It could easily serve as a textbook in any introduction to fashion design, fashion drawing, pattern design, haute couture design and production, or any related courses. It is interspersed with Q&A sessions with professionals in the field. Included are chapters on the fashion figure (covering drawing and illustration techniques); color and fabric; crafting prototypes (from studio through draping, sewing, muslin/toile, and samples); collections (including pricing and presenting a collection); and portfolio and professional practice (answering questions such as what a buyer does). Also featured are a bibliography for further reading, discussion questions, and activities. This will be a useful addition for technical/vocational programs or extremely comprehensive fashion collections. Summing Up: Recommended. Lower- and upper-level undergraduates, two-year technical program students, practitioners, and general audience.
C. Stevens, Lake Forest College, Choice review, June 2012||The book has a very comprehensive approach to fashion design. Concepts have been elucidated in a way so as to facilitate easy understanding. It would be most helpful for beginners.
Banhi Jha, National Institute of Fashion Technology, India||A well written and thoughtfully presented complete book for both students and academics.
Vandana Narang , National Insititute of Fashion Technology, India