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Simply better: winning and keeping customers by delivering what matters most

Simply better: winning and keeping customers by delivering what matters most

Barwise, Patrick; Meehan, Se¿̐ưan

'Simply Better' argues that companies have gone so far trying to 'wow' customers that they've neglected customers' most basic & important needs. This book offers a back to basics approach to marketing that refocuses attention on what really matters to customers

Hardback, Book. English.
Published Boston, Mass.: Harvard Business School, 2004
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    Barcode Shelfmark Loan type Status
    9924869273 General Non-Fiction 658.812/BAR Adult Non-Fiction Available

Details

Statement of responsibility: Patrick Barwise, Se¿̐ưan Meehan
ISBN: 0875843980, 9780875843988
Intended audience: Specialized.
Note: Includes bibliographical references and index.
Physical Description: xiv, 216 p. : ill. ; 25 cm.
Subject: Customer satisfaction Evaluation.; Marketing.

Author note

Patrick Barwise is Professor of Management and Marketing at London Business School. Seán Meehan is the Martin Hilti Professor of Marketing and Change Management and director of the MBA program at IMD, in Lausanne, Switzerland.