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eBook. English.
Published Cardiff: University of Wales Press, 2012

By Douglas, Susan J. (Susan Jeanne), 1950-
eBook. English.
Published Minneapolis, Minn.; London: University of Minnesota Press, 2004

By Butsch, Richard, 1943-
eBook. English.
Published Cambridge, UK; New York: Cambridge University Press, 2000 (2007 printing)
In The Making of American Audiences, Richard Butsch provides a comprehensive survey of American entertainment audiences from the colonial period to the...

By Webster, James G
eBook. English.
Published Mahwah, N.J.: Lawrence Erlbaum Associates, 2000, 1999
2nd ed
This second edition of Ratings Analysisprovides a practical guide for conducting audience research, offering readers the tools to become savvy, discriminating...
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