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By Clow, Kenneth E., author
eBook. English.
Published Harlow: Pearson Education, [2018]
Eighth edition. Global edition

By Clow, Kenneth E., author
Book. English.
Published Harlow: Pearson, [2018]
Eighth edition, Global edition

By Hackley, Christopher E., author
Book. English.
Published London: SAGE, 2018
4th edition / Chris Hackley and Rungpaka Amy Hackley
This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate...

By Packard, Vance, 1914-1996, author
eBook. English.
Published New York: Ig Publishing, [2007]
Originally published in 1957, 'The Hidden Persuaders' is Vance Packard's pioneering work exploring the use of consumer motivational research and other...

By McStay, Andrew, 1975- author
Book. English.
Published London: Palgrave, 2016
2nd edition
Digital media offers exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising...

By Percy, Larry
Book. English.
Published Oxford: Oxford University Press, c2016
5th ed

By Einstein, Mara, author
Book. English.
Published New York: OR Books, 2016

By Barry, Pete (Pete S.), author
Book. English.
Published New York, New York: Thames & Hudson, [2016]
3rd edition
Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business...

By Fill, Chris
Book. English.
Published Harlow: Pearson, 2013

By Yakob, Faris, author
Book. English.
Published London: Kogan Page, 2015
Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, this book explores how ideas...
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