Skip to Content
University of Brighton

Library Catalogue

While the libraries are closed no fines will be charged and loans will autorenew. Please see the Remote Learning Support Guide for further information on how we can continue to help support your studies.

The SAGE handbook of social media research methods

The SAGE handbook of social media research methods

Sloan, Luke, editor; Quan-Haase, Anabel, editor

With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere

Hardback, Book. English.
All formats and editions (2)
Published Los Angeles: SAGE Reference, [2017]
Rate this

Available on the shelf at Aldrich and Queenwood.

This item is not reservable because:

  • There are no reservable copies for this title. Please contact a member of library staff for further information.
  • Aldrich – One available in 302.231/SAG

    Barcode Shelfmark Loan type Status
    08889724 302.231/SAG Long loan Available
  • Queenwood – One available in STUDY GUIDES 302.231/SAG

    Barcode Shelfmark Loan type Status
    08902437 STUDY GUIDES 302.231/SAG Long loan Available


Statement of responsibility: edited by Luke Sloan and Anabel Quan-Haase
ISBN: 1473916321, 9781473916326
Intended audience: Specialized.
Note: Includes bibliographical references and index.
Physical Description: xxvii, 679 pages : illustrations (black and white), maps (black and white) ; 26 cm
Subject: Social media Research Methodology.; Media Studies.
Alternative Title: Handbook of social media research methods; Social media research methods


  1. 01 Introduction to the Handbook of Social Media Research Methods: Goals, Challenges and Innovations
  2. Anabel Quan-Haase and Luke SloanSECTION ONE: CONCEPTUALISING & DESIGNING SOCIAL MEDIA RESEARCH02 What is social media and what questions can social media research help us answer?
  3. Lori McCay-Peet and Anabel Quan-Haase03 Big Data
  4. Hype or Revolution?
  5. Rob Kitchin04 Building interdisciplinary social media research teams: Motivations, challenges, and policy frameworks
  6. Anabel Quan-Haase and Lori McCay-Peet 05 Social media users' views on the ethics of social media research
  7. Kelsey Beninger06 The Role of Online Reputation Management, Trolling, and Personality Traits in the Crafting of the Virtual Self on Social Media
  8. Shuzhe Yang, Anabel Quan-Haase, Andrew Nevin and Yimin Chen07 Social Science 'lite'? Deriving Demographic Proxies from Twitter
  9. Luke SoanSECTION TWO: COLLECTION & STORAGE08 Think before you collect: Setting up a data collection approach for social media studies
  10. Philipp Mayr & Katrin Weller09 The Social Media Data Processing Pipeline
  11. David M. Brown, Adriana Soto-Corominas, Juan Luis Suárez & Javier de la Rosa10 The Role of APIs in Data Sampling from Social Media
  12. Dietmar Janetzko 11 Data Storage, Curation and Preservation
  13. Alex Voss, Ilia Lvov and Sara Day Thomson12 Using Social Media in Data Collection: Designing Studies with the Qualitative E-Research Framework
  14. Janet SalmonsSECTION THREE: QUALITATIVE APPROACHES TO SOCIAL MEDIA DATA13 Small Data, Thick Data: Thickening Strategies for Trace-Based Social Media Research
  15. Guillaume Latzko-Toth, Claudine Bonneau & Mélanie Millette 14 Visuality in Social Media: researching images, circulations and practices
  16. Martin Hand15 Coding of non-text data
  17. Diane Rasmussen Pennington16 Twitter as method: Using Twitter as a tool to conduct research
  18. Bonnie Stewart17 Small stories research: a narrative paradigm for the analysis of social media
  19. Alexandra GeorgakopoulouSECTION FOUR: QUANTITATIVE APPROACHES TO SOCIAL MEDIA DATA18 Geospatial Analysis
  20. Olga Buchel & Diane Rasmussen Pennington19 Pragmatics of Network Centrality
  21. Shadi Ghajar-Khosravi and Mark Chignell20 Predictive Analytics with Social Media Data
  22. Niels Buus Lassen Lisbeth La Cour and Ravi Vatrapu21 Deception Detection and Rumor Debunking for Social Media
  23. Victoria L. RubinSECTION FIVE: DIVERSE APPROACHES TO SOCIAL MEDIA DATA22 From Site-specificity to Hyper-locality: Performances of Place in Social Media
  24. Nadav Hochman23 Analysing social media data and other data sources: A methodological overview
  25. Frauke Zeller24 Listening to social rhythms: Exploring logged interactional data through sonification
  26. Jack Jamieson and Jeffrey Boase25 Innovative social location-aware services for mobile phones
  27. Bernhard Klein & Ulf-Dietrich ReipsSECTION SIX: RESEARCH & ANALYTICAL TOOLS26 COSMOS: The Collaborative On-Line Social Media Observatory
  28. Jeffrey Morgan27 Social Lab: An "Open Source Facebook"
  29. Ulf-Dietrich Reips and Pablo Garaizar28 R for Social Media Analysis
  30. Simon Hegelich29 GATE: An Open-Source NLP Toolkit for Mining Social Media
  31. Kalina Bontcheva30 A how-to for using Netlytic to collect and analyze social media data: A case study of the use of Twitter during the 2014 Euromaidan Revolution in Ukraine
  32. Anatoliy Gruzd , Philip Mai and Andrea Kampen31 Theme Detection in Social Media
  33. Daniel Angus32 Sentiment Analysis
  34. Mike ThelwallSECTION SEVEN: SOCIAL MEDIA PLATFORMS33 The ontology of tweets: Mixed methods approaches to the study of Twitter
  35. Dhiraj Murthy34 Instagram
  36. Linnea Laestadius35 Weibo
  37. Xiao Hu, Chen Qiao & King-wa Fu36 Foursquare
  38. Matthew J. Williams and Martin Chorley37 Facebook
  39. Jessica Vitak38 Big Data and Political Science: The Case of VKontakte and the 2014 Euromaidan Revolution in Ukraine
  40. Anatoliy Gruzd and Ben O'Bright 39 A Retrospective on State of the Art Social Media Research Methods: Ethical decisions, big-small data rivalries and the spectre of the 6Vs
  41. Luke Sloan and Anabel Quan-Haase


Wow! I'm keeping it right next to my desk. It's the first methods book for the 21st century. I love the way it gives a wide range of specific cases which have broad general implications for doing my - and your - research.


Understanding social media is key to understanding contemporary public life. What you have in this fabulously curated book is a collection of important insights on how to make sense of what is happening in social media from a wide variety of methodological and analytical perspectives. 

||This is a must-read for anyone interested in doing research using social media. It goes way beyond basic arguments about the opportunities of social media for social research and takes the reader through a number of exciting real-world examples that have successfully navigated key methodological challenges to explore new kinds of research questions. After delving into this handbook, you’ll either want try to use social media for your own social research or get your teeth into the new methodological ventures that social media brings to research more generally. This is a necessary resource for anyone involved in contemporary social research issues.
||This outstanding volume brings together a group of forwarding thinking and innovative researchers who lay out the fundamentals of interdisciplinary social research in the contemporary environment. Through showing us how to combine, reinvent, and apply methods, old and new, they produce a must read guide to research for scholars of the future. Engaging, thorough, and fun!
||This handbook will be a key reference for courses on social research, available at a time when the field is becoming increasingly reliant on social media as an object and tool for inquiry. I know of no more timely, comprehensive, and useful compendium of social media research methods.