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WARC: World Advertising Research Center

WARC: World Advertising Research Center

This is a major resource for any marketing research. It gives access to campaign case studies, articles and best practice guides, market intelligence, including ad forecasts, brand profiles, conference reports and other material on top advertisers, brands and agencies

eJournal, Database, Electronic resource, Serial.
Published Henley-on-Thames: World Advertising Research Center.
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Available at ONLINE RESOURCES.

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Shelfmark Notes
ONLINE RESOURCES DATABASES Current service Authentication required for off-campus access

Details

System: Mode of access: Internet.
Subject: Creative Technologies; Marketing Advertising and Sales; Journalism and Media