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The art of promotion: creating distinction through innovative production techniques

The art of promotion: creating distinction through innovative production techniques

Cyr, Lisa

For all its power to make pieces "pop", technology can be a challenge for designers to harness with confidence. Technology only improves a design if it actually works - a risk many professionals are afraid to take for fear of the repercussions.;This volume enables designers of all ability levels to employ technology confidently in ways that distinguish their work from the competition. The author deconstructs an array of pieces that have used everything from unique bindings to unconventional printing surfaces to die-cut constructions. Each technique's advantages and limitations are explored in full detail, enabling designers to choose the right option for their budget, ability and market. In addition, many pieces include step-by-step details that illustrate how to achieve the same effect "on the cheap".;For professionals and students alike, this title should offer creative ways to leverage the power of technology in design

Book. English.
Published Gloucester, MA: Rockport, 2003
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    14515245 FIRST FLOOR 741.6/CYR Standard Available
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Details

Statement of responsibility: Lisa L. Cyr
ISBN: 1592530109, 1592531865, 9781592530106, 9781592531868
Physical Description: 158p : col.ill. ; 22 cm.
Subject: Marketing Technological innovations.; Graphic arts Technique.