Skip to Content
Street style: an ethnography of fashion blogging

Street style: an ethnography of fashion blogging

Luvaas, Brent Adam, 1974- author

Street style blogging has experienced a meteoric rise in popularity over the last decade. Amateur photographers, often with no formal training in fashion, have become critical arbiters of taste and trends, influencing the representations that appear in magazines and on runways, and putting new cities on the fashion world map. This cutting-edge book documents the evolution of street style photography, from the fieldwork photos of early anthropology to the glamorized snapshots that appear on blogs today, and explores the structural shifts in the global fashion industry that street style has helped bring about.Chronicling author and anthropologist Brent Luvaas' experience over three years of blogging through vivid street imagery and rich ethnographic detail, this book turns the lens of street style photography back onto anthropology itself, arguing that the phenomenon is a powerful mode of amateur ethnography. Bloggers blur the distinction between professional and amateur, insider and outsider, self and brand. This book documents that blur from the ground level-from the streets of Philadelphia to the sidewalks of New York Fashion Week.Street Style is an essential read for students and scholars of fashion, anthropology, sociology, media and cultural studies, and fans of street style photography alike

eBook, Electronic resource, Book. English.
Published London; New York: Bloomsbury Academic, 2016
Rate this

This resource is available electronically from the following locations

Available at Online Resources.

This item is not reservable because:

  • There are no reservable copies for this title. Please contact a member of library staff for further information.
  • Online Resources – One available in ELECTRONIC BOOKS

    Barcode Shelfmark Loan type Status
    ELECTRONIC BOOKS Reference Available


Statement of responsibility: Brent Luvaas
ISBN: 1474262899, 9780857855756, 9781474262897
Note: Print version record.
Note: 1 x Multi User License
Note: Includes bibliographical references and index.
Physical Description: 1 online resource.
Series: Dress, body, culture
Subject: Fashion photography.; Fashion merchandising Social aspects.; Fashion writing Blogs.; Fashion Blogs.
Series Title: Dress, body, culture.


  1. Introduction: Anthropology, Street Style
  2. 1. On "The Street+?: A Conceptual History of Street Style Photography
  3. 2. Traveling the Street Style Blogosphere: Amateur Anthropology from Around the Globe
  4. 3. Style Radar: On Becoming a Street Style Blogger and Knowing Whom to Shoot
  5. 4. The Subject(s) of Street Style: Street Portraits as Fashion Singularities
  6. 5. The Business of Blogging: Free Labor, Freelancing, and Free Stuff
  7. 6. Scene from the Sidewalk: Shooting Street Style at New York Fashion Week
  8. 7. Conclusion: Straight Up, Redux
  9. Bibliography
  10. Index