Statement of responsibility: Gary Davies ; with Rosa Chun, Rui Vinhas da Silva and Stuart Roper
ISBN: 0203218116, 9780203218112
Includes bibliographical references (p. -268) and index.
xiii, 272 p. : ill.
Brand name products Management.; Competition.; Corporations Public relations.; Corporate image.
Electronic reproduction. Ann Arbor, MI: ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.