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Corporate reputation and competitiveness

Corporate reputation and competitiveness

Davies, Gary, 1946-; ProQuest (Firm)

eBook, Electronic resource, Book. English. Electronic books.
All formats and editions (2)
Published London; New York: Routledge, 2003

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Statement of responsibility: Gary Davies ; with Rosa Chun, Rui Vinhas da Silva and Stuart Roper
ISBN: 0203218116, 9780203218112
Note: Includes bibliographical references (p. [259]-268) and index.
Physical Description: xiii, 272 p. : ill.
Subject: Corporate image.; Brand name products Management.; Competition.; Corporations Public relations.
Reproduction: Electronic reproduction. Ann Arbor, MI: ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.