Statement of responsibility: W. Chan Kim, Renee Mauborgne
ISBN: 1625274505, 9781625274502
Description based on online resource; title from PDF title page (ebrary, viewed February 9, 2018).
Includes bibliographical references and index.
1 online resource (287 pages) : illustrations
Market segmentation.; New products.
Electronic reproduction. Ann Arbor, MI: ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.