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Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

Kim, W. Chan, author; Mauborgne, Renée, author

eBook, Electronic resource, Book.
Expanded edition.
All formats and editions (2)
Published Boston, Massachusetts: Harvard Business Review Press, 2015

This resource is available electronically from the following locations

Available at Internet.

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  • Internet – One available in Electronic Resource

    Barcode Shelfmark Loan type Status
    Electronic Resource Reference Available

Details

Statement of responsibility: W. Chan Kim, Renee Mauborgne
ISBN: 1625274505, 9781625274502
Note: Includes bibliographical references and index.
Note: Description based on online resource; title from PDF title page (ebrary, viewed February 9, 2018).
Physical Description: 1 online resource (287 pages) : illustrations
Subject: Market segmentation.; New products.