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The king of Madison Avenue: David Ogilvy and the making of modern advertising

The king of Madison Avenue: David Ogilvy and the making of modern advertising

Roman, Kenneth

From the former CEO of Ogilvy & Mather, this is the first biography of advertising maverick David Ogilvy. It traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising

Hardback, Book. English.
Published Basingstoke: Palgrave Macmillan, 2009
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Details

Statement of responsibility: Kenneth Roman
ISBN: 1403978956, 9781403978950
Note: Includes bibliographical references and index.
Physical Description: 272 p.
Subject: Ogilvy, David, 1911-1999.; Advertising United States History 20th century.; Advertising executives United States Biography.; Advertising agencies United States History 20th century.