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New business: next steps: the all-in-one guide to managing, marketing and growing your small business

New business: next steps: the all-in-one guide to managing, marketing and growing your small business

Goodman, Ed, author; Hawkins, Ann, author

The definitive one-stop, all-in-one manual to make the move from start-up to successful. It covers every key area: growth tactics; marketing; sales; service; technology; finance; people management; and exit strategies

Paperback, Book. English.
Published Harlow, England: Pearson, 2015
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Available at Cheltenham and Gloucester.

  • Cheltenham – One available

    Barcode Shelfmark Loan type Status
    9934763397 Business & Management 658.022 Adult Non-Fiction Available
  • Gloucester – One available

    Barcode Shelfmark Loan type Status
    9934763028 Business & Management 658.022 GOO Adult Non-Fiction Available

Details

Statement of responsibility: Ed Goodman and Ann Hawkins
ISBN: 129201766X, 9781292017662
Intended audience: Specialized.
Note: Includes index.
Physical Description: xv, 205 pages ; 24 cm
Subject: Business and Management.; Small business Management.; New business enterprises Management.

Contents

  1. About the authors
  2. Acknowledgements
  3. How to get your own questions answered
  4. Introduction
  5. 1 Managing the business
  6. Case study: Klaxon
  7. 2 Managing growth
  8. Case study: Social i Media
  9. 3 Managing finances
  10. Case study: Contraband International
  11. 4 Managing social media
  12. Case study: The Nutty Tarts
  13. 5 Managing technology
  14. Case study: Clarity Heating
  15. 6 Managing marketing
  16. Case study: SnoozeShade
  17. 7 Managing sales
  18. Case study: OneSpaceMedia
  19. 8 Managing customers
  20. Case study: The Elite Swimming Academy
  21. 9 Managing people
  22. Case study: Breckland Orchard
  23. 10 Managing your exit
  24. Index

Author note

Ed Goodman is a business start up mentor and has worked with over 10,000 start ups to successfully build their knowledge and experiences of financial management, social media, networking and more.

 

Ann Hawkins is a business start up consultant and guides business owners through critical periods of growth, especially those dealing with change in employment practices and technology. She founded The Inspired Group in 2005, a peer group learning experience.

Description

Refreshingly clear. Answers all those questions that entrepreneurs keep asking.

Robert Craven, author, Bright Marketing and Kick-Start Your Business

 

 

So you've launched your new business. But what do you need to do now to make sure it succeeds?

 

This all-in-one guide will help you make sure your fledgling enterprise becomes a successful business.

 

Packed with all the practical, valuable and insightful guidance you need on sales, marketing, finance, service, technology and much more, each chapter includes:

 

·    Easy-to-apply strategies for business success

·    Insightful case studies from businesses that survived the first five years

·    Helpful exercises and action plans

·    Valuable templates for you to use

 

This is your one-stop shop for everything you need to manage, grow and succeed with your new business.

 

Full of very valuable information. This is not theory – but live action in print. Highly recommended.

Professor Alan Barrell, Judge Business School, University of Cambridge

Back cover copy

Refreshingly clear. Answers all those questions that entrepreneurs keep asking.

Robert Craven, author, Bright Marketing and Kick-Start Your Business

 

 

So you've launched your new business. But what do you need to do now to make sure it succeeds?

 

This all-in-one guide will help you make sure your fledgling enterprise becomes a successful business.

 

Packed with all the practical, valuable and insightful guidance you need on sales, marketing, finance, service, technology and much more, each chapter includes:

 

·    Easy-to-apply strategies for business success

·    Insightful case studies from businesses that survived the first five years

·    Helpful exercises and action plans

·    Valuable templates for you to use

 

This is your one-stop shop for everything you need to manage, grow and succeed with your new business.

 

Full of very valuable information. This is not theory – but live action in print. Highly recommended.

Professor Alan Barrell, Judge Business School, University of Cambridge